Target Segment Analysis

Irrespective of our offerings, it is very crucial to understand our target segment. Target segment is the set of people that we are going to try to sell our product or service. This basic concept is applicable for any business including the ones selling diamonds to the ones selling idly on the road side. All your marketing communication techniques and strategies are decided by the taste and preference of the target group. In fact they are the ones who decide the success or failure of any product!