Branding a commodity has always been seen as an impossible thing to do for the ones who never attempted and it's been a triumph for many of those who have done it!
Rice, water, dal, salt are no more just the generic names. They are now product categories in the new world of branding.
Success in branding a commodity lies in the very first decision of whether to brand the commodity or not. Once you decide to brand a commodity, you'll be introduced to a set of challenges that you need to face. One of them is creating differentiation in a generic commodity. If you can do it in the first P i.e., Product, it's good. If not, you need to play game out of the rest of Ps. Because you connot create a brand without creating differentiation. The main purpose of creating a brand itself is to differentiate itself from the rest. So you need to find out ways to differentiate your product from the ones that are in the market. This differentiation can be created in stand.
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