A simple reason for writing on this - many of you must have found this blog by a google search. One of the biggest questions in the marketing world now is 'How to get found?'by a prospective buyer / user in the target segment. It is a non-surprising fact that most of the educated urban population use an Internet search engine to find choices for their purchase. From sofa to software, I have used google personally for making a purchase decision.
It is still a MYTH to understand the google algorithm completely and use it for our advantage. Though there are many said to be experts on the industry claiming to give you a first page result, the organic listing always rules the game. A set of experts say, 'To be a consistent result on a search, we should have genuine and relevant content consistently' while the others say it is just the matter of techniques and tactics on dealing with a search engine.
Be whatever the route to hit the search engine, optimising a company's website for the search engine is always an advantage.
