I had a discussion with my friend today in the evening about having a personal blog. we were trying to figure out any other blog provider other than blogspot.com (this is how refer to Blogger) . Though we considered wordpress and few others, we could not recall anything as good as blogspot.com. This clearly means the positioning advantage of Blogger, owned by the Giant Google. Why do you think, Google being one of the biggest brands in the world, did not endorse blogger by lending its name?
This is because of the clear Brand positioning. Sounds technical? worry not! Brand positioning is nothing but keeping our offering (product/Service) in the right place of the consumers' mind. I could feel a sense a confusion in your mind, "placing in consumer's mind??" is it psychology? definitely not. But it is a simple common sense. Google wants its customers or even general public to remember "Google as a searching engine and not anything else". Likewise, they wanted Blogspot to be remembered as a "Blogging spot and nothing else".
I can hear a voice from your mind shouting, "why not?" Why don't google endorse blogspot? the reason is, it will dilute the brand positioning of the parent brand Google search engine. This dilution would result in lower level of Brand recall. Brand recall is how easily a consumer can think about a particular brand when he thinks about the solution that the brand offers.
Hope I have clearly created and clarified a confusion!
No comments:
Post a Comment